Martech · Austria

Martech startups in Austria

Early-stage martech companies headquartered in Austria, founded in the last 5 years. Drawn from public sources.

How we choose these companies

A public directory of early-stage European martech startups. We aim to list every company that fits, not a hand-picked few. Here is exactly what that means, and why:

  • European: headquartered in Europe (EU, EEA, UK, Switzerland and nearby). We go by where a company is based, not just where it sells, because this is a map of the European ecosystem.
  • Early-stage: founded in the last 5 years. That is where the new ideas and the most active part of the ecosystem are; established household-name scaleups are a different list.
  • A real product company: builds a scalable technology product or platform. We leave out agencies, consultancies and local service businesses, which do not follow the same path.
  • Independent: a standalone company, not a subsidiary or brand of a larger corporation.
  • Active: currently operating, with a live website. We re-check regularly and remove companies that shut down, get acquired, or move out of scope.

We list only public information about what each company does. We deliberately do not track or show fundraising: who is raising, who is investing, or how much. This is a directory of companies, not a deal database.

Missing a company, or see something off? Suggest an addition or report an issue.

8 early-stage martech startups in Austria

A comprehensive list from public sources, not a hand-picked few.

  • Chatlyn

    Vienna, Austria

    AI customer-engagement and messaging hub that unifies WhatsApp, email, SMS, and social channels with automation and multilingual responses.

  • Das Merch

    Linz, Austria

    An automated B2B e-commerce platform for ordering and distributing sustainable corporate merchandise.

  • Giggle.tips

    Innsbruck, Austria

    An experiential marketing and booking platform helping hotels sell local activities directly to guests.

  • Inflow

    Vienna, Austria

    A technology platform designed to streamline micro-influencer campaigns and performance tracking for brands.

  • OtterlyAI

    Vienna, Austria

    AI search monitoring and generative engine optimization platform that tracks brand mentions and citations across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot.

  • Piktid

    Vienna, Austria

    Offers AI-powered image generation and privacy-safe face replacement tools for marketing campaigns.

  • Shopstory

    Vienna, Austria

    Automates marketing processes and search ad optimization for e-commerce stores through no-code software.

  • Warrify

    Linz, Austria

    Warrify turns digital receipts into a direct marketing and customer retention channel for brick-and-mortar retailers.

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