Martech directory
The Best Martech Startups in Europe
Martech is the software layer that helps companies collect customer data, run advertising, and personalise marketing across channels. Europe is a strong base for the sector thanks to deep engineering talent and strict privacy regulation that pushed local builders to lead on consent and GDPR-ready design. From Berlin to Helsinki, the region has produced platforms that brands across the world now rely on.
Why martech now
Privacy rules and the decline of third-party cookies have forced marketers to rebuild on first-party data, and European vendors were early to that shift. AI is now reshaping how campaigns and creative are produced and measured, opening room for new entrants. Brands want compliant, well-integrated tools, which favours the privacy-first approach common across the region.
15 martech startups across Europe
A curated, editorial list of European companies.
Adform
Copenhagen, DenmarkAdform builds an integrated advertising platform covering programmatic media buying, ad serving, and identity for omnichannel campaigns.
Adverity
Vienna, AustriaAdverity runs a marketing data platform that integrates and transforms data from hundreds of sources to give marketers unified analytics.
Brevo
Paris, FranceBrevo offers a marketing and CRM platform combining email, SMS, WhatsApp, automation, and contact management for growing businesses.
Bynder
Amsterdam, NetherlandsBynder makes digital asset management software that helps marketing teams store, organise, and distribute brand content and creative assets.
Channable
Utrecht, NetherlandsChannable offers a feed management and ecommerce marketing platform that lists and optimises products across thousands of channels and marketplaces.
Decentriq
Zurich, SwitzerlandDecentriq provides data clean rooms that let companies combine and analyse datasets together without exposing raw customer data.
GetResponse
Gdansk, PolandGetResponse provides an email marketing and automation platform with landing pages, webinars, and conversion funnels.
mediarithmics
Paris, Francemediarithmics offers a data platform that unifies customer data from many sources for real-time segmentation and activation by retail and media businesses.
Nosto
Helsinki, FinlandNosto provides an AI-powered commerce experience platform for product recommendations, search, and personalisation in online stores.
Piwik PRO
Wroclaw, PolandPiwik PRO provides a privacy-focused analytics suite covering web analytics, tag management, and consent, with data hosted in the EU.
RTB House
Warsaw, PolandRTB House operates a demand-side platform that uses deep learning to run personalised retargeting and performance advertising campaigns.
SALESmanago
Krakow, PolandSALESmanago runs a customer engagement platform combining marketing automation, personalisation, and omnichannel messaging for ecommerce.
Smartly
Helsinki, FinlandSmartly provides an advertising platform for creative automation, campaign management, and media optimisation across major social and digital channels.
Storyblok
Linz, AustriaStoryblok offers a headless content management system with a visual editor that lets teams build and manage content across digital channels.
Zeotap
Berlin, GermanyZeotap runs a customer data platform that helps brands unify, segment, and activate first-party data while keeping consent and privacy central.
Did we miss one?
Tell us about a European martech startup that should be on this list. We review every suggestion.
For investors
Source startups like these across Europe.
Floancer gives investors a ranked Radar of startups matched to their focus, from pre-seed to Series X. Set a martech focus and reach out directly.