Martech directory
Early-Stage Martech Startups in Europe
Martech is the software layer that helps companies collect customer data, run advertising, and personalise marketing across channels. Europe is a strong base for the sector thanks to deep engineering talent and strict privacy regulation that pushed local builders to lead on consent and GDPR-ready design. From Berlin to Helsinki, the region has produced platforms that brands across the world now rely on.
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Why martech now
Privacy rules and the decline of third-party cookies have forced marketers to rebuild on first-party data, and European vendors were early to that shift. AI is now reshaping how campaigns and creative are produced and measured, opening room for new entrants. Brands want compliant, well-integrated tools, which favours the privacy-first approach common across the region.
How we choose these companies
A public directory of early-stage European martech startups. We aim to list every company that fits, not a hand-picked few. Here is exactly what that means, and why:
- European: headquartered in Europe (EU, EEA, UK, Switzerland and nearby). We go by where a company is based, not just where it sells, because this is a map of the European ecosystem.
- Early-stage: founded in the last 5 years. That is where the new ideas and the most active part of the ecosystem are; established household-name scaleups are a different list.
- A real product company: builds a scalable technology product or platform. We leave out agencies, consultancies and local service businesses, which do not follow the same path.
- Independent: a standalone company, not a subsidiary or brand of a larger corporation.
- Active: currently operating, with a live website. We re-check regularly and remove companies that shut down, get acquired, or move out of scope.
We list only public information about what each company does. We deliberately do not track or show fundraising: who is raising, who is investing, or how much. This is a directory of companies, not a deal database.
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225 early-stage martech startups in Europe
Founded in the last 5 years. A comprehensive list from public sources, not a hand-picked few.
VAPA
Munich, GermanyAI-driven automated ad optimization tailored specifically for brands on e-commerce retail media networks.
Evaboot
Paris, FranceA smart LinkedIn Sales Navigator scraper and email finder tool for lead generation.
Spoki
Giulianova, ItalyA conversational marketing platform leveraging the WhatsApp Business API to automate and optimize customer communications.
Omi
Paris, FranceSaaS platform that lets e-commerce brands generate photorealistic 3D product visual assets instantly.
Glowst
Chisinau, MoldovaA marketing platform connecting brands with local micro-influencers for authentic social media campaigns.
Engerio
Prague, CzechiaA native advertising network and monetization platform designed for independent digital publishers.
Tely
Chisinau, MoldovaAn autonomous AI agent designed to write and optimize high-quality B2B content marketing campaigns.
Youdji
Paris, FranceSelf-serve marketplace where brands find, hire, and pay verified UGC creators for social-ad content.
Flaster
Zagreb, CroatiaAn out-of-home advertising technology platform that connects brands with drivers for measurable vehicle wrap campaigns.
Wand
Warsaw, PolandAn AI-powered collaborative creative tool for digital artists and designers.
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