Martech · Spain

Martech startups in Spain

Early-stage martech companies headquartered in Spain, founded in the last 5 years. Drawn from public sources.

How we choose these companies

A public directory of early-stage European martech startups. We aim to list every company that fits, not a hand-picked few. Here is exactly what that means, and why:

  • European: headquartered in Europe (EU, EEA, UK, Switzerland and nearby). We go by where a company is based, not just where it sells, because this is a map of the European ecosystem.
  • Early-stage: founded in the last 5 years. That is where the new ideas and the most active part of the ecosystem are; established household-name scaleups are a different list.
  • A real product company: builds a scalable technology product or platform. We leave out agencies, consultancies and local service businesses, which do not follow the same path.
  • Independent: a standalone company, not a subsidiary or brand of a larger corporation.
  • Active: currently operating, with a live website. We re-check regularly and remove companies that shut down, get acquired, or move out of scope.

We list only public information about what each company does. We deliberately do not track or show fundraising: who is raising, who is investing, or how much. This is a directory of companies, not a deal database.

Missing a company, or see something off? Suggest an addition or report an issue.

8 early-stage martech startups in Spain

A comprehensive list from public sources, not a hand-picked few.

  • Growwer

    Madrid, Spain

    SEO and digital PR automation platform that programmatically matches brands with relevant media sites for link-building.

  • Keytrends

    Alicante, Spain

    An AI-driven search trend and content generation platform designed to streamline SEO marketing.

  • Kimera Technologies

    Valencia, Spain

    An AI computer vision platform that automates image and video content labeling and tagging for digital media and e-commerce.

  • Modelia

    Madrid, Spain

    AI platform that generates on-model product visuals, virtual try-on, and video for fashion brands and e-commerce.

  • Sprai

    Barcelona, Spain

    An AI-powered outreach platform that connects brands and agencies with targeted journalists and publications.

  • Vidjet

    Barcelona, Spain

    A video-on-site platform that helps e-commerce brands display high-performance video content to increase conversions.

  • Viume

    Barcelona, Spain

    AI-powered hyper-personalization engine helping fashion e-commerce brands deliver tailored product recommendations.

  • Zexel

    Barcelona, Spain

    Software that simplifies influencer marketing administration by automating billing, contracts, and creator payments.

Did we miss one?

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