Floancer

Ecommerce directory

The Best Ecommerce Startups in Europe

Ecommerce covers the brands, marketplaces, and software that power buying and selling online. Europe combines a large cross-border consumer base, strong logistics networks, and deep payments expertise, which makes it a strong base for building both consumer brands and the infrastructure behind them.

Why ecommerce now

Online retail keeps taking share from physical stores across the region, and merchants increasingly assemble modular, API-first tools rather than single monoliths. That shift is creating demand for specialised infrastructure, faster fulfilment, and smoother checkout across many markets and languages.

15 ecommerce startups across Europe

A curated, editorial list of European companies.

  • Adyen

    Amsterdam, Netherlands

    Adyen runs a single platform that lets businesses accept online, mobile and in-store payments worldwide.

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  • Allegro

    Poznan, Poland

    Allegro operates a large online marketplace connecting buyers and merchants across Central Europe.

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  • Back Market

    Paris, France

    Back Market is a marketplace for refurbished electronics such as phones, laptops, and tablets.

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  • Bloom and Wild

    London, United Kingdom

    Bloom and Wild is an online flower and gifting service known for letterbox flower delivery.

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  • commercetools

    Munich, Germany

    commercetools provides a headless, API first commerce platform for building online stores.

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  • Gymshark

    Solihull, United Kingdom

    Gymshark designs and sells fitness apparel and accessories directly to consumers online.

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  • HelloFresh

    Berlin, Germany

    HelloFresh prepares and delivers meal kits with recipes and pre portioned ingredients to homes.

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  • Huel

    Tring, United Kingdom

    Huel makes plant based complete nutrition meals, drinks, and snacks sold direct to consumers.

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  • Mirakl

    Paris, France

    Mirakl provides software that lets retailers and brands launch and operate online marketplaces.

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  • Mollie

    Amsterdam, Netherlands

    Mollie provides a developer-friendly payment platform that helps European businesses accept many local and international payment methods.

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  • Oatly

    Malmo, Sweden

    Oatly produces oat based alternatives to dairy products including oat milk.

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  • Sendcloud

    Eindhoven, Netherlands

    Sendcloud is a shipping platform that helps online retailers print labels, ship, and manage returns.

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  • Spryker

    Berlin, Germany

    Spryker offers a composable commerce platform aimed at B2B and enterprise sellers.

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  • SumUp

    London, United Kingdom

    SumUp offers card readers and point of sale tools for small merchants and businesses.

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  • Vinted

    Vilnius, Lithuania

    Vinted runs a marketplace for buying and selling second hand fashion and other goods.

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Did we miss one?

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