Ecommerce directory
Early-Stage Ecommerce Startups in Europe
Ecommerce covers the brands, marketplaces, and software that power buying and selling online. Europe combines a large cross-border consumer base, strong logistics networks, and deep payments expertise, which makes it a strong base for building both consumer brands and the infrastructure behind them.
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Why ecommerce now
Online retail keeps taking share from physical stores across the region, and merchants increasingly assemble modular, API-first tools rather than single monoliths. That shift is creating demand for specialised infrastructure, faster fulfilment, and smoother checkout across many markets and languages.
How we choose these companies
A public directory of early-stage European ecommerce startups. We aim to list every company that fits, not a hand-picked few. Here is exactly what that means, and why:
- European: headquartered in Europe (EU, EEA, UK, Switzerland and nearby). We go by where a company is based, not just where it sells, because this is a map of the European ecosystem.
- Early-stage: founded in the last 5 years. That is where the new ideas and the most active part of the ecosystem are; established household-name scaleups are a different list.
- A real product company: builds a scalable technology product or platform. We leave out agencies, consultancies and local service businesses, which do not follow the same path.
- Independent: a standalone company, not a subsidiary or brand of a larger corporation.
- Active: currently operating, with a live website. We re-check regularly and remove companies that shut down, get acquired, or move out of scope.
We list only public information about what each company does. We deliberately do not track or show fundraising: who is raising, who is investing, or how much. This is a directory of companies, not a deal database.
Missing a company, or see something off? Suggest an addition or report an issue.
235 early-stage ecommerce startups in Europe
Founded in the last 5 years. A comprehensive list from public sources, not a hand-picked few.
Ananas
Belgrade, SerbiaA regional e-commerce marketplace offering retail sales, logistics, and merchant fulfillment across the Balkans.
Roccai
Copenhagen, DenmarkAn AI-driven product recommendation tool using a gamified swipe-to-like interface to boost e-commerce engagement.
Shopstory
Vienna, AustriaAutomates marketing processes and search ad optimization for e-commerce stores through no-code software.
Rating Captain
Wrocław, PolandAn AI-powered customer feedback and reputation management application that helps e-commerce shops analyze and acquire reviews.
Ninyes
Lohja, FinlandProvides a plug-and-play resale-as-a-service marketplace platform for pre-owned clothing from responsible fashion brands.
Zoa Rental
London, United KingdomA white-label SaaS platform enabling fashion retailers to easily launch and manage rental operations.
Comby
Graz, AustriaAn interactive digital platform for real estate buyers to configure and customize their apartments.
FarmaOn
Tirana, AlbaniaA digital health platform that connects consumers with local pharmacies for prescription and medicine delivery.
Sera
Cluj-Napoca, RomaniaA B2B platform and inventory management tool designed specifically for plant nurseries and green commerce.
Sly
Rotkreuz, SwitzerlandDevelops modern headless commerce software and APIs tailored for B2B and complex retail digital operations.
Showing 10 of 235 startups
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