Ecommerce directory
Early-Stage Ecommerce Startups in Europe
Ecommerce covers the brands, marketplaces, and software that power buying and selling online. Europe combines a large cross-border consumer base, strong logistics networks, and deep payments expertise, which makes it a strong base for building both consumer brands and the infrastructure behind them.
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Why ecommerce now
Online retail keeps taking share from physical stores across the region, and merchants increasingly assemble modular, API-first tools rather than single monoliths. That shift is creating demand for specialised infrastructure, faster fulfilment, and smoother checkout across many markets and languages.
How we choose these companies
A public directory of early-stage European ecommerce startups. We aim to list every company that fits, not a hand-picked few. Here is exactly what that means, and why:
- European: headquartered in Europe (EU, EEA, UK, Switzerland and nearby). We go by where a company is based, not just where it sells, because this is a map of the European ecosystem.
- Early-stage: founded in the last 5 years. That is where the new ideas and the most active part of the ecosystem are; established household-name scaleups are a different list.
- A real product company: builds a scalable technology product or platform. We leave out agencies, consultancies and local service businesses, which do not follow the same path.
- Independent: a standalone company, not a subsidiary or brand of a larger corporation.
- Active: currently operating, with a live website. We re-check regularly and remove companies that shut down, get acquired, or move out of scope.
We list only public information about what each company does. We deliberately do not track or show fundraising: who is raising, who is investing, or how much. This is a directory of companies, not a deal database.
Missing a company, or see something off? Suggest an addition or report an issue.
235 early-stage ecommerce startups in Europe
Founded in the last 5 years. A comprehensive list from public sources, not a hand-picked few.
Drip Shop
Berlin, GermanyLive-stream shopping marketplace dedicated to trading cards, sneakers, and high-value collectibles.
Primeify
Vaduz, LiechtensteinLocalization and multi-currency checkout optimization platform for Shopify merchants.
Merx
London, United KingdomAI-powered conversational commerce platform that lets brands sell to and engage shoppers through WhatsApp with on-brand agents and personalized campaigns.
Rent.ba
Sarajevo, Bosnia and HerzegovinaA local peer-to-peer real estate rental and accommodation booking platform.
Selmo
Kraków, PolandAn automation platform for e-commerce merchants selling directly through social media channels.
Chameleoon
Bratislava, SlovakiaAn e-commerce shipping and order management software that automates warehouse logistics.
Influee
Ljubljana, SloveniaAn influencer marketing and user-generated content platform that connects brands with creators to produce and scale ad creatives.
Ananas
Belgrade, SerbiaA regional e-commerce marketplace offering retail sales, logistics, and merchant fulfillment across the Balkans.
PrintOnPack
Riga, LatviaA marketplace platform that simplifies the process of sourcing custom and sustainable flexible packaging for businesses.
DeltaHub
Ljubljana, SloveniaD2C brand designing and manufacturing ergonomic workspace accessories.
Showing 10 of 235 startups
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