Ecommerce directory
Early-Stage Ecommerce Startups in Europe
Ecommerce covers the brands, marketplaces, and software that power buying and selling online. Europe combines a large cross-border consumer base, strong logistics networks, and deep payments expertise, which makes it a strong base for building both consumer brands and the infrastructure behind them.
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Why ecommerce now
Online retail keeps taking share from physical stores across the region, and merchants increasingly assemble modular, API-first tools rather than single monoliths. That shift is creating demand for specialised infrastructure, faster fulfilment, and smoother checkout across many markets and languages.
How we choose these companies
A public directory of early-stage European ecommerce startups. We aim to list every company that fits, not a hand-picked few. Here is exactly what that means, and why:
- European: headquartered in Europe (EU, EEA, UK, Switzerland and nearby). We go by where a company is based, not just where it sells, because this is a map of the European ecosystem.
- Early-stage: founded in the last 5 years. That is where the new ideas and the most active part of the ecosystem are; established household-name scaleups are a different list.
- A real product company: builds a scalable technology product or platform. We leave out agencies, consultancies and local service businesses, which do not follow the same path.
- Independent: a standalone company, not a subsidiary or brand of a larger corporation.
- Active: currently operating, with a live website. We re-check regularly and remove companies that shut down, get acquired, or move out of scope.
We list only public information about what each company does. We deliberately do not track or show fundraising: who is raising, who is investing, or how much. This is a directory of companies, not a deal database.
Missing a company, or see something off? Suggest an addition or report an issue.
235 early-stage ecommerce startups in Europe
Founded in the last 5 years. A comprehensive list from public sources, not a hand-picked few.
Squiseat
Bologna, ItalyA digital marketplace that allows food merchants to sell surplus products at reduced prices to prevent waste.
Exclusible
Lisbon, PortugalA premium NFT and metaverse platform connecting luxury brands with digital collectors.
ZERO10
Limassol, CyprusDevelops augmented reality try-on technology and virtual storefront solutions for fashion brands.
Brandswap
Newcastle upon Tyne, United KingdomA partnership platform enabling e-commerce brands to swap and distribute tailored customer rewards post-purchase.
InnoSend
Oldenzaal, NetherlandsA shipping and delivery management platform tailored for e-commerce webshops.
NoFrixion
Dublin, IrelandProvides API-first payment infrastructure to replace legacy banking with instant digital transactions.
Veli Store
Tbilisi, GeorgiaAn online shopping platform offering rapid delivery across Georgia.
Klar
Munich, GermanyE-commerce marketing attribution and customer data analytics platform.
Miros
Tallinn, EstoniaProvides wordless search technology for e-commerce that uses AI to recognize user intent from visual interactions.
Cruxo
Prague, CzechiaA SaaS platform enabling e-commerce retailers to build and monetize their own retail media networks.
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